The Mama Negra Festival is one of the most vibrant and colorful celebrations in Ecuador, declared Intangible Cultural Heritage. Every year, thousands of people gather in the city of Latacunga to pay homage to the Virgin of La Merced and participate in this unique festivity that fuses indigenous, Spanish and African traditions.

What is the Mama Negra?

The Mama Negra is the central character of this festival. It is a man who disguises himself as a black woman, adorned with luxurious costumes and a dark mask. Legend has it that Mama Negra granted a miracle to the city, and since then she is revered as a motherly and protective figure.

 Foto Mama negra Festival

The Fiesta in 2024

The 2024 edition of the Mama Negra Festival was an unforgettable event. The streets of Latacunga were filled with music, dance and joy. From September 23rd to 28th, residents and visitors could enjoy:

  • Handicrafts: Local artisans exhibited their products, showing the rich handicraft tradition of the region.
  • Colorful parades: Typical characters such as the Abanderado, the Doctor, the Ñoño and the Captain accompanied Mama Negra in parades full of music and comparsas.
  • Traditional music: Town bands and folkloric groups interpreted melodies that infused energy to all attendees.
  • Local gastronomy: A wide variety of typical Ecuadorian dishes were offered, such as potato locro, roasted guinea pig and traditional sweets.

Cultural Significance

The Mama Negra Festival is much more than a simple celebration. It represents the cultural identity of Latacunga and Ecuador in general. Through this festivity, values such as solidarity, faith and respect for traditions are transmitted from generation to generation.

 Foto Mama negra Festival

Why visit the Mama Negra Festival?

If you are looking for a unique and authentic experience, the Mama Negra Festival is the ideal place. You can immerse yourself in a festive atmosphere, learn about Ecuadorian culture and enjoy a celebration full of color and emotion.

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The Mama Negra is one of the most important festivals in Ecuador, an event you can't miss if you visit Latacunga, as it combines tradition, culture, and joy in one place.